At Expian, we understand that today’s visitor attractions—especially heritage destinations—aren’t just about one-time admissions anymore. They’re about building relationships, fostering long-term loyalty, and finding smart, intuitive ways to turn first-time visitors into lifelong supporters. This is where a robust attractions ticketing platform makes all the difference.
Whether you're managing a historic castle, open-air museum, or cultural estate, repeat visits and memberships are vital revenue streams. And with the right tools, you can unlock both with ease. Our attractions ticketing platform was designed not just to sell tickets, but to help venues like yours nurture return visits, promote memberships, and drive deeper engagement through real-time data and customer insight.
Attractions Ticketing Platform: Why Repeat Visits and Memberships Matter More Than Ever
For heritage attractions, admission revenue is essential—but it’s no longer enough on its own. Memberships and donations increasingly account for a significant portion of income, especially for sites operating as charitable organisations. The value of a loyal member or returning guest goes far beyond the price of a single ticket: they’re more likely to donate, attend special events, purchase in your shop, and bring guests along for the experience.
A flexible ticketing solution can actively encourage this kind of engagement—through smart recommendations, seamless member portals, and personalised experiences that make every interaction with your attraction smooth and rewarding.
Seamless Membership Integration at Every Touchpoint
Our platform is built with memberships in mind. With Expian, you’re not simply offering a pass—you’re providing a tailored membership experience that fits neatly into the customer journey. From the first interaction with your booking system, membership options are clearly surfaced as upgrade opportunities. Whether a visitor is booking a one-off ticket or looking to attend a special event, they’ll be prompted with the option to join as a member—often with perks like exclusive access or discounted pricing.
These prompts aren’t aggressive upsells—they’re smart, timely nudges based on real behaviour, and they’re customisable to your attraction’s unique structure.
Empowering Your Members: Full Access via the Portal
Once a membership is purchased, visitors have full control of their account via the Membership Portal. This self-service hub allows members to:
• Book tickets with automatic discounts applied
• Add or amend bookings according to configured T&Cs
• Purchase exclusive or complementary products
• Invite guests for specific events
• Upgrade or downgrade their membership (e.g. from single to joint)
This kind of flexibility isn’t just a perk—it’s what modern visitors expect. People want to manage their experiences on their terms, from their phone or computer, with as little friction as possible. Our attractions ticketing platform delivers exactly that.
More Than Just Tickets: Entitlements That Keep Guests Coming Back
Our system offers something we call Entitlements—a powerful feature that turns standard tickets into a more dynamic visitor experience. Entitlements are predefined products (like special events, workshops, or behind-the-scenes tours) that can be purchased, accessed, or redeemed based on membership level.
Some might be free and exclusive to patrons. Others could be discounted and available for specific member tiers. You can even apply rules such as redemption dates, guest allowances, or usage caps—providing complete control over how experiences are offered and encouraging members to return again and again to enjoy their benefits.
This kind of segmentation and customisation is a huge asset for any heritage attraction looking to add value without complicating operations.
SmartPOS: Enhancing Customer Service on the Go
It’s not just about the digital journey. On the ground, your staff are still the face of the visitor experience—and they need tools that empower them to deliver five-star service. Our Android-based SmartPOS handhelds and desktop devices allow team members to:
• Sell and issue tickets
• Scan and validate entry
• Handle bookings and upgrades
• Manage enquiries on the spot
Whether it’s at the gate, in the gift shop, or out on the site grounds, your team can serve guests directly from their pocket. It’s fast, professional, and makes every visitor feel looked after—whether they’re a regular member or stepping foot on-site for the first time.
Donation & Gift-Aid Made Simple
As many heritage attractions operate as charitable organisations, we’ve built-in features to simplify donations and Gift Aid. During booking, guests can be prompted to donate or add Gift Aid with clear, compliant messaging. These prompts appear organically throughout the booking flow, ensuring maximum uptake without disrupting the visitor’s journey.
It's a win-win: guests feel good about giving back, and your organisation benefits from increased revenue and reclaimable Gift Aid contributions.
Real-Time Reporting and Yield Management
Understanding your audience is key to building loyalty. Our reporting tools give you insight into which member types are most active, which entitlements are driving bookings, and when guests are most likely to return. With this data, you can adjust pricing, limit availability, or promote under-utilised time slots—optimising both visitor experience and operational efficiency.
Attractions Ticketing Platform: Built for Scale, Designed for Heritage
The beauty of Expian’s attractions ticketing platform is its scalability. Whether you operate a single historic home or a network of sites across the UK, our system can handle:
• Unlimited ticket types and venues
• Event-specific passes and annual memberships
• Group and educational bookings
• B2B trade portals
• Full yield and capacity management
All of this is backed by a clean, intuitive interface and a support team that understands the unique challenges heritage venues face.
Driving repeat visits and growing memberships isn’t just about marketing—it’s about having the right tools in place to deliver value, convenience, and connection. At Expian, we’ve built our attractions ticketing platform to help heritage sites do just that.
From seamless booking flows and smart membership management to donation prompts and real-time reporting, we make it easy to turn one-time guests into lifelong supporters.
If you’re ready to bring your ticketing experience into the future—and bring your visitors back time and time again — get in touch with us. Let’s build something that works for your venue, your team, and most importantly, your guests.
👉 Learn more about our attractions ticketing platform